Wednesday, May 6, 2020
Business Planning Operations and Material Plan
Question: Discuss about theBusiness Planning for Operations and Material Plan. Answer: Supplier Consideration Urban Juice Urban Juice has been selected by SMPL Juice as one of their suppliers for the supplying the juice ingredients. Urban Juice deals with selling and supplying Juices of different flavors and the ingredients of juices in Ottawa. The reason or the major strength of Urban Juice for which SMPL Juice selected this supplier is because it offers a variety of juices and thus SMPL Juice does not need to have different suppliers for different items (Barry et al. 2015). Distance between Urban Juice and SMPL Juice is also strength for this supplier as both the organizations are in the similar area. Their huge range of food variety would also permit this organization for staying with them during the expansion of the services. Urban Juice is the local supplier for SMPL Juice which would allow this organization for saving money on transportation. SMPL Juice is located conveniently in a place where it can implement and maintain good relationship (Gurel et al. 2015). Urban Juice also offers a discount while purchasing a bulk. Canning Ma Cuisine Canning Ma Cuisine mainly specializes in Canning as well as preserves in Ottawa and surrounding area. SMPL Juice has selected Canning Ma Cuisine for the jars where juices would be poured. It is an online supplier. SMPL has selected this supplier as it offers the product this juice company need at a discounted rate while buying in bulk (Das et al. 2015). This supplier also offers different shapes and sizes of the jars and would have shipped conveniently to where SMPL need Canning Ma Cuisine in a timely manner. Distribution and Delivery Consideration Direct distribution is the type of channel distribution for SMPL Juice. Since SMPL customers would be ordering online and picking up their products in the store, SMPL Juice is direct channel as it is selling its products straight from the stores to the customers. In case of distribution and delivery consideration, cost is always a consideration while beginning a business. However, the distribution and delivery cost for SMPL Juice would be low as this company are selling its products directly to the customers. Coverage would be the other consideration for distribution and delivery (Ghezzi et al. 2015). SMPL Juice has to invest some money in getting and marketing the word about their businesses out there since this company is a small business and has a direct distribution channel. Role of Promotions Manager Being a Promotions Manager, I have the responsibility to manage as well as plan the campaigns for promoting the products of SMPL Juice. The major goal of SMPL Juice is to deliver the healthier drinks to their target customers. I have few important strengths and skills, which help me to become an effective promotions manager such as time management, social perceptiveness, decision making and judgment. Therefore, I have the duty to convey the product line to the target audience of this company in the most appropriate manner so that we can be able to seek more customer attention. Therefore, I have the responsibility for developing the detailed plans for promotions in line with the marketing strategy. I have to help SMPL Juice for increasing stocks for an instance they can offer extra discounts or display material for attracting customers in the store. I also have the duty for identifying the campaign costs and allocating budgets to every program. Moreover, I have the responsibilities to successfully promote the products by using effective promotional tools and developing as well as managing campaigns for promoting the products. References Barry, K., Baumgardner, J., Matveeva, T., Paseka, J., Schmidtlein, E., Stump, M., Zhang, S. (2015). Business Plan. Das, R., Madani, V., Aminifar, F., McDonald, J., Venkata, S. S., Novosel, D., ... Shahidehpour, M. (2015). Distribution automation strategies: Evolution of technologies and the business case.IEEE Transactions on Smart Grid,6(4), 2166-2175. Ghezzi, A., Cavallaro, A., Rangone, A., Balocco, R. (2015, April). A Comparative Study on the Impact of Business Model Design Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance. InICEIS (3)(pp. 196-203). Gurel, O., Acar, A. Z., Onden, I., Gumus, I. (2015). Determinants of the green supplier selection.Procedia-Social and Behavioral Sciences,181, 131-139.
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